Who are your donors? Who are donors?
Donors come in a myriad of forms , shapes and sizes. Some exchanging time ( volunteers), some exchanging product in kind, some giving cash, some looking for a long term relationship with mutually agreed performance expectations, some just looking to give.
How we manage each of these donor groups affects our long term recurring donation schedules. Our experience in retail loyalty marketing shows us that donors are no different to members of loyalty programs. Some donors are like Chairman’s club members of an airline with high expectations and others are bronze members or coffee punch card donors who just want to give.
Each of these different groups requires different types of recognition and engagement. Growing your charity from a small personally passion driven NFP to a structured relationship management driven one without losing your unique positioning requires skill and diligence. Each stakeholder has different needs, some like recognition, some don’t, some require personal attention from a CEO or senor executive member, some are happy with just a thank you call.
No matter the donor, there are some basics that will help you secure all levels of donor support.
Our team will help you..
Develop strategies to find, attract, cultivate and retain donors
Create engaging conversation and materials to grow donations
Create lifetime plans for donors
Attract donors from competitors
Align corporate and major givers to your mission
And a whole lot more.
Each of these strategies has been implemented with great success.
Your donors are out there and want to support you but you may not be ready for them. Our team can teach you tips and ideas to meet your objectives and be extremely successful fundraisers.