About Us

Over the years our team have helped non profits and private clients build massive donor/customer databases, connect with donors/customers of all scales, small, government, large, corporate and individuals.

Helping NFP’s is no different that helping retailers large and small connect with their customers through loyalty program, POS interactions, branding customers as ambassadors and capturing data to inform business decisions.

Our history in loyalty marketing helped us adapt our processes to the NFP space. In the same way companies interact with customers, NFP do it with donors and supporters.

We understand the relationship between the non profit/school/NGO but also the donors criteria for giving, their expectations, their feedback requirements and the outcomes many of them are expecting from their support.

Fundraising though is more than just dollars. It’s about relationships, cultured and developed over time, with campaigns focused on maximum return on investment and time spent in deployment, its about utilising technology to drive engagement, giving and conversation. Fundraising is also about marketing, media, ambassadors, storytellers and alignment with people who can help, either financially or in kind. It’s also about volunteers whose value you can’t pass over.

Our team led by Charles Alder, co founder of Rural Aid and creator of the Buy a Bale fundraising program, have raised over $100 million in donations and will share tips and ideas to help you grow your organisation and increase its effectiveness, develop and grow your reputation and help you achieve results you think today are out of the realms of possibilities. Book a session with our team today.

When you work with Charles and his team, you’re assured of solutions that have worked not only in the NFP space but in mainstream business, melding the best of both worlds to drive returns for NFP’s.